In 1991, Mike Ternasky founded Plan B along with a handful of top pro skateboarders as an alternative to the big corporations who were dominating the industry at the time. This is how the brand name “Plan B’ was born. Ternasky’s idea for a small rider-driven company challenged the status quo, and would later revolutionize the skateboarding industry becoming the new benchmark. Plan B’s platform was a series of ground breaking videos that showcased the most progressive skateboarding the world had ever seen. The brand had reached a high point in the mid-90′s when tragedy struck and Ternasky was killed in a car accident. Original Plan B pro’s Danny Way and Colim McKay kept the brand alive but ultimately shelved it when managing the business and pro skateboarding careers became increasingly challenging.
In 2005 Danny Way and Colin McKay repeated history by launching Plan B along with top pro’s Paul Rodriguez, PJ Ladd and Pat Duffy. Ryan Sheckler and Tory Pudwill would later join, making the new Plan B one of the most elite teams in skateboarding. With the same drive and focus on progression that Ternasky originally instilled, Plan B has again become aleader in the skateboarding industry.
Plan B is built on one idea, progression. To this day that principle lives on strong in the brand and can be found in every spect of what we make and do. It is the heart of Plan B. Whether making a new deck construction, a skate video or a pair of jeans you can count on a progressive point of view and a quality over quantity mind set from Plan B every time.
“Plan B will always stay true to its’ skateboarding roots. Our main goal is very simple, we strive to make the best possible products and inspire people to go out and ride a skateboard.” – Danny Way.